Gellwe launches a summer dessert campaign

Gellwe launches a new phase of the campaign, focusing on summer desserts and the pleasure of creating them. It’s chilled sweets—light, colorful, and full of flavor—that define the season and set the tone for the entire communication.

The new spot featuring Anna Mucha and Matteo Brunetti tells the story of the joy of creating and the freedom of experimenting in the kitchen. It’s a world where pleasure matters, and the variety of Gellwe products gives space for your own ideas and dessert inspirations that translate into spectacular results.

At the heart of the communication are the brand’s iconic products: jellies, no-bake cheesecakes, and Śnieżka whipped cream, which make it easy to prepare impressive, appetizing, and colorful desserts.

The campaign includes a TV spot and strong digital and social media activities, building a cohesive summer story about desserts that always turn out perfectly.