Gellwe launches a new communication platform – baking is a pleasure again
Gellwe embarks on a new phase of communication, with the core idea of demonstrating that baking can be light, fun, and full of positive energy. This is a refreshed, contemporary take on a brand that has accompanied Poles in home baking for years – from cakes and desserts to inspiring additions that ensure something will turn out great in the kitchen.
The new platform presents baking as a simple pleasure, not a challenge, and emphasizes that it’s time worth spending on joy, spontaneity, and shared moments. Gellwe has always supported those who want to enjoy great taste without stress and complicated recipes – just a moment is enough to create something special.
Ambassadors who add energy
At the heart of the communication is a duo of ambassadors: Anna Mucha and Matteo Brunetti. Their light humor, natural ease, and culinary passion create a combination that perfectly captures the character of the Gellwe brand. Together they show that baking can be fun, and the kitchen a space for experimenting and creating simple, delicious baked goods.
A campaign that reaches consumers where they are
Gellwe’s new communication launches broadly: it includes television, outdoor, and digital, as well as social media activities and supporting materials at points of sale. A consistent, light message builds the brand’s new language — modern, warm, and full of humor.
A brand with tradition — in a new form
Gellwe is part of FoodCare – one of Poland’s most important FMCG producers, distinguished by strong brands and a consistently developed strategy. Gellwe’s new communication platform is another step in building a brand that combines tradition with modernity, while remaining close to consumers’ ordinary, everyday needs: something delicious, simple, and always successful.
