4MOVE’s “RUSZ 4 LITERY” campaign nominated for the Golden Clips Awards

4MOVE’s “RUSZ 4 LITERY” campaign has been nominated for the Golden Clips Awards, one of Poland’s most important and prestigious competitions in the communications and public relations industry. The campaign received a nomination in the special Research & Insight category.

The “RUSZ 4 LITERY” social campaign was created to encourage Poles to get physically active on their own terms, free from judgement. Its aim is to challenge the pressure often associated with physical activity and remind people that every movement counts – and that being active is not reserved for athletes or record-breakers. What matters most is finding a form of activity that is enjoyable and fits our lifestyle.
The campaign’s ambassador is Kuba Błaszczykowski, whose authority and sporting experience support the idea that physical activity should be accessible to everyone.

The Golden Clips Awards are organised by the Polish Public Relations Consultancies Association and have been recognising the most creative, effective and impactful communication projects in Poland for over 20 years. The winners of this year’s edition will be announced during the awards gala, which will take place on 7 December at the Hilton Hotel in Warsaw.