So, what’s next? It’s FRUGO! – the legend of Polish beverages goes global!

So, what’s next? It’s FRUGO. The legend of Polish beverages is starting a new chapter – with a refreshed strategy, a new communication platform, and ambitious foreign expansion plans, including the US market.

The brand’s new chapter also marks a return to its roots. FRUGO is going global in iconic glass bottles with a click-cap, the original logo is back, and the recipes are based exclusively on Polish fruits. As the products appear on shelves in foreign stores, a 360° campaign is launching, including a premiere TV and cinema spot, digital activities, social media engagement, and influencer collaborations.

The new FRUGO will also appear in Poland – in March at Żabka chain stores.