EFEKT BLACK wins three KTR 2026 awards
The EFEKT BLACK campaign received three awards at KTR 2026 – one of Poland’s most prestigious competitions for creativity in advertising and marketing communication.
The campaign’s greatest achievement is winning COMMUNICATION OF THE YEAR – the highest honor in the Communication category. EFEKT BLACK also received Silver in the Billboard category and Bronze in the Big Idea Campaigns category.
Behind the campaign’s success is a team of specialists and partners responsible for its individual elements. The creative work was handled by Halluzinelle agency, production by MOON Films, and direction by Tadeusz Śliwa. Post-production was completed by TELEVISOR studio, and the sound design was handled by Juice. Mateusz Machalski created the custom font and distinctive BLACK star, while PRISM Studio was responsible for packaging design. Media activities were carried out in collaboration with Halluzinelle and Initiative.
The three KTR 2026 awards are not only a source of pride for us, but above all confirmation of the strength of the EFEKT BLACK concept and the quality of work by the entire team, who together translated it into cohesive and distinctive communication for the BLACK brand.
