EFEKT BLACK NOMINATED FOR AN “OSCAR”!

The Effie Award, often referred to as the “Oscar of marketing effectiveness,” is one of the most prestigious accolades in the marketing industry, recognising advertising campaigns that deliver significant business results. An Effie Awards nomination alone – much like an Oscar nomination – is widely regarded as a mark of success in the marketing industry.

Our EFEKT BLACK campaign not only captured consumers’ attention and stood out for its creative innovation – as confirmed by the three Swords it won at the KTR Awards – but also delivered tangible, measurable business results, as demonstrated by its place among this year’s Effie Awards Poland nominees.

EFEKT BLACK is competing for an award in the Beverages category. We are extremely proud of this nomination and would like to thank the agencies that supported us: our creative agency, Halluzinelle, and our media agency, Initiative.

The Effie Awards are among the most prestigious accolades in the global marketing industry. Established in 1968 by the American Marketing Association, they were created to recognise advertising campaigns that achieve outstanding business results.

This year’s Effie Awards Poland Gala, where the winners will be announced and trophies presented to the most effective advertising campaigns, will take place on 9 November at the Polish National Opera in Warsaw.
Keep your fingers crossed for us!