EFEKT BLACK kicks off the season with energy

BLACK enters the new season with full force, consistently developing the “EFEKT BLACK” communication platform – awarded the KTR 2025 prize.

The new iteration of the campaign showcases the brand DNA even more powerfully – a raw, urban aesthetic that breaks the mold while remaining universal and accessible to a wide audience.

In parallel, we’re expanding the portfolio, particularly in the 500 ml sugar-free segment, introducing new ‘Efekts’ – flavor variants that are more than just products. They’re experiences and stories that build emotional engagement.

The season kicks off with a 360° campaign – TV, OOH, digital, and influencers – designed to maximize reach while building real engagement