4Move launches a new communication platform “MOVE 4…”, inspiring movement – on its own terms
It’s time to move – for health, for balance, for a better day. This is the manifesto of one of the leaders in the functional beverage market, the 4Move brand, belonging to FoodCare, a leading Polish FMCG producer. The 4Move brand, whose share in the Polish and international market continues to grow, is launching a new communication platform MOVE 4, celebrating movement in every form and reminding us: every reason to move is good, if it gets you moving.
4Move doesn’t stand still!
In a world where we too often get stuck in traffic, on the couch, or behind a desk, 4Move challenges stagnation. The body was made for action – running, dancing, swimming, climbing, or simply walking. Movement improves well-being, releases endorphins, and helps restore balance in the daily rush. 4Move has movement written into its DNA, in all its forms. For years, the brand has been delivering isotonic drinks, waters, and vitamin beverages chosen and recommended by top athletes as well as amateurs. 4Move products accompany people every day who value the highest quality and need proper hydration or enrichment with vitamins and minerals during activity.
The MOVE 4 message is clear – every reason to move is good. We want to be a brand that supports everyday activity, regardless of its form and scale. No pressure, no need to be a legend. Even an evening walk is a success in maintaining a healthy lifestyle. This is not only a response to the rapidly growing trend of physical activity and healthy living. It’s also the value of the 4Move brand itself and all of FoodCare – never stand still and act on your own terms. We create our products for people who want to take care of themselves at their own pace
and according to their individual motivations – says Wiesław Włodarski, CEO of FoodCare and creator of the 4Move brand.
The new communication strategy is a response to the changing needs of the FMCG market, where the importance of products supporting a healthy lifestyle and comprehensive well-being is growing.
MOVE 4 – a movement platform for everyone
“MOVE 4…” is not just a campaign – it’s inspiration. It’s not about breaking records or comparing results. It’s about pleasure, lightness, and that first step that can change everything. Whether you want to clear your head, shed stress, or simply feel as good as when you ran around the yard as a kid – 4Move is on your side. It hydrates. It regenerates. It gives you strength. And it tastes great.
The centerpiece of the communication is a spot – full of ease, movement, and positive energy. It shows that you don’t have to be a professional to enjoy movement. Because with 4Move it’s not
about forcing yourself. It’s about getting moving – in harmony with yourself.
Products made for action
The 4Move portfolio includes isotonic drinks, functional flavored waters, and vitamin beverages that support both professional athletes and recreational active individuals. Each product has been developed with the highest quality in mind, real support for the body, and drinking pleasure – because movement is health, but also joy.
A 360° campaign that will get Poles moving
MOVE 4 is a comprehensive 360° campaign: ATL and BTL activities, strong presence in digital and social media, collaboration with influencers, and special actions in urban spaces that will literally get Poles on their feet.
FoodCare – a Polish leader with global reach
Behind 4Move stands FoodCare – a company 100% based on Polish capital, managed and developed for 40 years by CEO Wiesław Włodarski together with his team. The 4Move platform is another strong move by the leading Polish FMCG producer, following the high-profile EFEKT BLACK campaign. FoodCare doesn’t stand still. The company’s development model is based on creating brands with very strong identity, repeatability, and enormous scaling potential. FoodCare products are already exported to 50 countries worldwide. The portfolio includes brands such as 4Move, BLACK, Frugo, Gellwe, Fitella, Ngine, and Ostromecko.
