Engine started. NGIN launches.

This is a functional performance energy drink created for drivers and for moments when maximum concentration, reflexes, and energy behind the wheel are crucial. The product was developed in cooperation with Krzysztof Hołowczyc – one of the most successful Polish rally drivers, who participated in its creation and testing under real driving conditions.

NGIN is more than just another energy drink. Behind its performance is a specially developed formula supporting concentration and reflexes in moments requiring maximum focus. The ingredients include vitamins B12, B6 and niacin, ginseng extract, and natural caffeine (64 mg/100 ml). The product is available in sugar-free and with-sugar variants, and its performance has been tested by automotive experts and Hołek’s team under maximum performance driving conditions.

The entire brand concept – from formula to design – is rooted in the world of motorsport and the passion for driving. The brand launch is accompanied by the nationwide ‘NGINeered by Hołek’ campaign, in which Hołowczyc himself plays the role of product creator and tester. In its communication efforts, the brand also collaborates with creators and experts from the automotive world – including Motodoradca, Iwona Blecharczyk, Michał Gąsiorowski, Robert Buczyński, Kubańczyk, and Wheel with it – who test NGIN both on the track and in everyday driving.

Starting March 6, NGIN is available exclusively at Żabka stores throughout Poland. In subsequent phases, the plan is to expand distribution to selected retail chains and gas stations, as well as develop the brand in foreign markets.