FoodCare, a leader in the Polish food market, is launching new, unique Gellwe brand products targeted at home baking enthusiasts: Choco Lava Muffins, Zebra cake, and Blueberry Muffins. These new additions to the lineup combine tradition with trends that will delight every baking fan and make dessert preparation even simpler and more enjoyable. You don’t need to be a pastry master, just have Gellwe products on hand, because… with Gellwe it always works out!
New from Gellwe:
The Gellwe brand, known for high quality and innovative solutions in the world of baking, never stops surprising by introducing products that combine taste, ease of preparation, and creativity in the kitchen.
Choco Lava Muffins – A real treat for chocolate lovers! This dessert – with a liquid center in the “lava cake” style – is the perfect choice for special occasions. Its intensely chocolatey flavor and impressive molten filling will make it the star of any party. The muffins taste best warm, with the addition of fruit, powdered sugar, jam, ice cream, or whipped cream.
Zebra cake – A well-known and beloved cake in a modern version with chocolate-raspberry-vanilla flavor. Thanks to its characteristic stripes, Zebra cake is not only an exceptional taste, but also an aesthetic feast for the eyes. Perfect for family gatherings, children will love its playful appearance, and adults – its exceptional, fluffy taste.
Blueberry Muffins – Tradition in a new form! These delicious muffins with blueberry filling combine the taste of classic blueberry buns with the convenience of quick baking. Thanks to a special recipe, preparing the muffins is simple and fast, and their taste is a reminder of “grandma’s” homemade baked goods
All cakes are produced without the use of palm oil and without glucose syrup. The desserts are quick and easy to prepare. It only takes about 15 minutes to enjoy a cake “like from a bakery”. The simplicity of preparation and flavor qualities make it hard to resist these products!
Easy preparation, reliable taste
The new offerings from Gellwe were created with those in mind who value quick and simple solutions in the kitchen, but at the same time don’t want to give up quality and homemade taste. Each of the cakes is easy to prepare, which means that even kitchen beginners can surprise their loved ones with delicious desserts – “like from a café”.
“Our new products are the perfect combination of traditional recipes and modern trends. We want Gellwe to be synonymous with special moments spent with family and friends over homemade baked goods. Products such as Choco Lava Muffins, Zebra, or Blueberry Muffins are designed not only to delight with taste, but also to make baking pure pleasure, in line with our slogan: Gellwe – it always works out” – says Iwona Bulińska, Senior Brand Manager of the Gellwe brand.
Gellwe embarks on a new phase of communication, with the core idea of demonstrating that baking can be light, fun, and full of positive energy. This is a refreshed, contemporary take on a brand that has accompanied Poles in home baking for years – from cakes and desserts to inspiring additions that ensure something will turn out great in the kitchen.
The new platform presents baking as a simple pleasure, not a challenge, and emphasizes that it’s time worth spending on joy, spontaneity, and shared moments. Gellwe has always supported those who want to enjoy great taste without stress and complicated recipes – just a moment is enough to create something special.
Ambassadors who add energy
At the heart of the communication is a duo of ambassadors: Anna Mucha and Matteo Brunetti. Their light humor, natural ease, and culinary passion create a combination that perfectly captures the character of the Gellwe brand. Together they show that baking can be fun, and the kitchen a space for experimenting and creating simple, delicious baked goods.
A campaign that reaches consumers where they are
Gellwe’s new communication launches broadly: it includes television, outdoor, and digital, as well as social media activities and supporting materials at points of sale. A consistent, light message builds the brand’s new language — modern, warm, and full of humor.
A brand with tradition — in a new form
Gellwe is part of FoodCare – one of Poland’s most important FMCG producers, distinguished by strong brands and a consistently developed strategy. Gellwe’s new communication platform is another step in building a brand that combines tradition with modernity, while remaining close to consumers’ ordinary, everyday needs: something delicious, simple, and always successful.
Gellwe launches a new phase of the campaign, focusing on summer desserts and the pleasure of creating them. It’s chilled sweets—light, colorful, and full of flavor—that define the season and set the tone for the entire communication.
The new spot featuring Anna Mucha and Matteo Brunetti tells the story of the joy of creating and the freedom of experimenting in the kitchen. It’s a world where pleasure matters, and the variety of Gellwe products gives space for your own ideas and dessert inspirations that translate into spectacular results.
At the heart of the communication are the brand’s iconic products: jellies, no-bake cheesecakes, and Śnieżka whipped cream, which make it easy to prepare impressive, appetizing, and colorful desserts.
The campaign includes a TV spot and strong digital and social media activities, building a cohesive summer story about desserts that always turn out perfectly.