FoodCare is rebranding the Fitella brand, whose mission is to promote a healthy lifestyle. This new look is not only a modern visual identity but also an expanded product offering, under the name Fitella Protein, tailored to the needs of active and conscious consumers.
For years, Fitella has been associated with high-quality breakfast products that support healthy eating habits. In response to the dynamically changing expectations of customers, Fitella has undergone a rebranding aimed at further strengthening brand recognition among consumers as an integral part of everyday healthy lifestyle.
New visual identity and mission
Fitella’s new visual identity reflects the freshness, lightness and dynamism that goes hand in hand with the brand’s philosophy. The refreshed logo and product packaging are now more minimalist, emphasizing the naturalness and simplicity of the ingredients offered. The graphics focus on harmony with nature and an active lifestyle, while the modern packaging design appeals to young, dynamic consumers.
Expanded product offering
The brand is also introducing a new product line Fitella Protein, which responds to the growing interest in healthy food and superfoods. Fitella Protein is a new line of products in the muesli category in 3 different flavor variants:
- tropical: papaya, pineapple, banana
- strawberry with chocolate
- banana with chocolate
The products are distinguished by their high protein content, from which 20% of energy comes. Protein helps maintain muscle mass and healthy bones. The new Fitella Protein aims to provide a wholesome, balanced breakfast in a quick and convenient format.
– “We want Fitella to become the everyday choice of every person who cares about their health, but at the same time doesn’t have time for lengthy meal preparation. Our products are the ideal solution for active women looking for a balanced and quick breakfast option” – says Iwona Bulińska, Senior Brand Manager of the Fitella brand.