Kup dowolny napój 4MOVE, zachowaj paragon i zarejestruj go na stronie konkursowej. To wystarczy, by wziąć udział w losowaniu sportowego samochodu BMW Serii 2 Gran Coupe! Ponadto, co tydzień, w wielkiej loterii 4MOVE można wygrać smartwatche Garmin, a każdego dnia na szczęśliwców czeka 100 zł w gotówce. A zatem, jak głosi przesłanie marki: „Now it’s your move”!
4MOVE od lat dostarcza izotoniki, wody oraz napoje witaminowe wybierane i rekomendowane przez najlepszych sportowców. Jej produkty towarzyszą również osobom, które nie uprawiają wyczynowo sportu, ale cenią sobie najwyższą jakość i potrzebują odpowiedniego nawodnienia lub wzbogacenia organizmu w witaminy i minerały podczas codziennych aktywności.
Ambasadorem 4MOVE jest Jeremy Sochan, jedyny polski zawodnik w NBA. Podczas specjalnej konferencji prasowej koszykarz wielokrotnie podkreślał, jak duże znaczenie mają dla niego wartości, którymi kieruje się marka: – Wspólnie z 4MOVE mamy szansę promować „healthy lifestyle”. To bardzo ważne dla wszystkich, nie tylko dla profesjonalnych sportowców – mówił zawodnik.
Jeremy Sochan promuje obecnie napoje 4MOVE w kampanii: „Now it’s your move to write your own story”. Teraz, zgodnie z jej przesłaniem, wystarczy wykonać ruch, aby wejść do gry o niezwykle atrakcyjne nagrody.
Wielka loteria marki staruje 13 maja i potrwa przez 5 miesięcy, do 13 października 2024 roku. Codziennie, przez 154 dni, będzie w niej można wygrać nagrodę pieniężną w wysokości 100 zł. Raz w tygodniu wśród uczestników rozlosowany zostanie jeden spośród 22 sportowych smartwatchy Garmin Forrunners 965, a na głównego laureata czekać będzie luksusowe BMW Serii 2 Gran Coupe!
Jak wziąć udział w losowaniu?
Aby dołączyć do zabawy, należy kupić dowolny napój 4MOVE, zachować dowód zakupu, a następnie zarejestrować się oraz wypełnić zgłoszenie za pośrednictwem strony internetowej: www.4move.dobreaktywacje.pl.
For years, 4MOVE has been delivering isotonic drinks, waters, and vitamin beverages chosen and recommended by top athletes. Now it will also ensure proper hydration for the Polish national team during EURO 2024! The producer of premium isotonic drinks has become an official partner of the Polish national football team.
The 4MOVE brand has sport in all its forms written into its DNA. Its products accompany people every day who value the highest quality and need proper hydration or enrichment of the body with vitamins and minerals during various activities. 4MOVE also supports athletes who compete at the highest world level, such as NBA basketball player Jeremy Sochan.
Joining the group of official partners of the Polish Football Association is another step for the Polish brand in implementing its business strategy and strengthening brand awareness among sports enthusiasts and healthy lifestyle advocates. 4MOVE beverages will be an integral part of the national team’s training camps, training sessions, and matches. In addition, the brand’s logo will appear on advertising boards and sponsor walls, among other places.
– We are extremely proud that 4MOVE beverages will help the white-and-reds fight for victories during the upcoming European Championships. Like millions of Polish fans, we treat the national team as a national treasure and are keeping our fingers firmly crossed for our team. For many years, we have been consistently investing in Polish sport, both professional and amateur. We are pleased that we have now extended our sponsorship activities to the most popular team in the country. We hope that the national team’s successes will also contribute to building awareness of the 4MOVE brand in key export markets for us – emphasizes Wiesław Włodarski, President of FoodCare Sp. z o.o.
The cooperation with PZPN also includes activities extending beyond the first national team. The 4MOVE and BLACK brands will gain the titles of official sponsors of Polish referees, and the FRUGO brand will become the title sponsor of the 1×1 Game Tournament, whose main idea is to promote the individual abilities of young players and develop their courage on the pitch.
This Saturday, the Polish national team faces crucial matches against Portugal, and on Tuesday against Croatia. 4MOVE, as the official isotonic drink selected by PZPN for our national team, will support the players during preparations, training sessions, and matches, ensuring optimal hydration.
FoodCare President, Wiesław Włodarski, a sports enthusiast and supporter of the Polish national team, emphasizes the importance of this partnership:
“We have always believed in the power of sports and its ability to bring people together. Our 4MOVE drinks were created to support athletes at every level, from amateurs to professionals. Now that the Polish Football Association has chosen our drinks, we have the honor of supporting our national team by providing them with products that will help in the fight for the highest goals. This is an extremely exciting moment for us both business-wise and personally – we are all fans and we support our players. By delivering the best products on the market, we want to contribute to our team achieving the highest trophies that we all hope for.”
4MOVE, as a leader among sports drinks, offers products that help athletes at the highest level maintain their form and condition. The brand has been involved in football for many years, supporting players, coaches, and clubs. 4MOVE has collaborated with football personalities such as Jose Mourinho, Adam Nawałka, Jerzy Dudek, and the Borussia Dortmund team.
The partnership between 4MOVE and the Polish Football Association does not end with the first national team. Black is a sponsor of Polish football referees. And FRUGO supports young talents by organizing the Frugo Cup 1×1, which promotes individual football skills. The Tournament final will take place on October 16.
“Supporting football is not only an investment in sports for us, but also in future generations of young players. Our collaboration with PZPN aims to develop both professional and amateur sports in Poland, and our products help players at every stage of their career – from the youngest who are just beginning their adventure with football, to champions playing at the highest level.” – adds President Włodarski.
Jeremy Sochan, a talented NBA player and 4MOVE brand ambassador, is starting his third season in the world’s best basketball league. The San Antonio Spurs player, known for his dynamic playing style, versatility, and boundless energy on the court, is not only developing his sports career but also engaging off the court as the face of 4MOVE, a leader in the isotonic beverage industry, offering products that help athletes maintain good form and proper hydration.
Preseason games are currently underway in the NBA, with official play beginning on October 22.
This season brings new opportunities, both on and off the court. With the full support of the 4MOVE brand and his fans, Sochan hopes not only for individual development but also for team success with the San Antonio Spurs, especially with new players on the roster:
“Going into my third NBA season, my main goal is to continue learning and developing as a player,” says Sochan. “After a great summer, I’m excited to get back on the court with my teammates. We have a really good group of players in San Antonio, and the energy is incredible. This season is going to be great!” adds Jeremy Sochan.
The 4MOVE brand is proud to work with the young basketball talent and supports Jeremy, the only Polish player in the NBA, on his path to further success in his sports career.
“Foodcare has been working with the best athletes since its inception. Choosing Jeremy as our ambassador was completely natural. He’s authentic, genuine, and a perfect fit for 4MOVE,” says Wiesław Włodarski, President of FoodCare, producer of 4MOVE.
The FoodCare Group announced its partnership with Jeremy Sochan in August 2023. The basketball player became the face of 4MOVE isotonic beverages. The new ambassador joined the ranks of sports stars that FoodCare has previously worked with. The company’s products have been promoted by, among others, Mike Tyson, Jose Mourinho, Adam Nawałka, Jerzy Dudek, Robert Kubica, and Łukasz Podolski. 4MOVE is the official partner of the Polish National Football Team.
Focusing on innovation and supporting athletic success, the 4MOVE brand perfectly aligns with Sochan’s passion for basketball and a healthy lifestyle. Jeremy’s ambassadorship highlights his commitment to professionalism, which supports the development of both his physical skills and mental endurance.
It’s time to move – for health, for balance, for a better day. This is the manifesto of one of the leaders in the functional beverage market, the 4Move brand, belonging to FoodCare, a leading Polish FMCG producer. The 4Move brand, whose share in the Polish and international market continues to grow, is launching a new communication platform MOVE 4, celebrating movement in every form and reminding us: every reason to move is good, if it gets you moving.
4Move doesn’t stand still!
In a world where we too often get stuck in traffic, on the couch, or behind a desk, 4Move challenges stagnation. The body was made for action – running, dancing, swimming, climbing, or simply walking. Movement improves well-being, releases endorphins, and helps restore balance in the daily rush. 4Move has movement written into its DNA, in all its forms. For years, the brand has been delivering isotonic drinks, waters, and vitamin beverages chosen and recommended by top athletes as well as amateurs. 4Move products accompany people every day who value the highest quality and need proper hydration or enrichment with vitamins and minerals during activity.
The MOVE 4 message is clear – every reason to move is good. We want to be a brand that supports everyday activity, regardless of its form and scale. No pressure, no need to be a legend. Even an evening walk is a success in maintaining a healthy lifestyle. This is not only a response to the rapidly growing trend of physical activity and healthy living. It’s also the value of the 4Move brand itself and all of FoodCare – never stand still and act on your own terms. We create our products for people who want to take care of themselves at their own pace
and according to their individual motivations – says Wiesław Włodarski, CEO of FoodCare and creator of the 4Move brand.
The new communication strategy is a response to the changing needs of the FMCG market, where the importance of products supporting a healthy lifestyle and comprehensive well-being is growing.
MOVE 4 – a movement platform for everyone
“MOVE 4…” is not just a campaign – it’s inspiration. It’s not about breaking records or comparing results. It’s about pleasure, lightness, and that first step that can change everything. Whether you want to clear your head, shed stress, or simply feel as good as when you ran around the yard as a kid – 4Move is on your side. It hydrates. It regenerates. It gives you strength. And it tastes great.
The centerpiece of the communication is a spot – full of ease, movement, and positive energy. It shows that you don’t have to be a professional to enjoy movement. Because with 4Move it’s not
about forcing yourself. It’s about getting moving – in harmony with yourself.
Products made for action
The 4Move portfolio includes isotonic drinks, functional flavored waters, and vitamin beverages that support both professional athletes and recreational active individuals. Each product has been developed with the highest quality in mind, real support for the body, and drinking pleasure – because movement is health, but also joy.
A 360° campaign that will get Poles moving
MOVE 4 is a comprehensive 360° campaign: ATL and BTL activities, strong presence in digital and social media, collaboration with influencers, and special actions in urban spaces that will literally get Poles on their feet.
FoodCare – a Polish leader with global reach
Behind 4Move stands FoodCare – a company 100% based on Polish capital, managed and developed for 40 years by CEO Wiesław Włodarski together with his team. The 4Move platform is another strong move by the leading Polish FMCG producer, following the high-profile EFEKT BLACK campaign. FoodCare doesn’t stand still. The company’s development model is based on creating brands with very strong identity, repeatability, and enormous scaling potential. FoodCare products are already exported to 50 countries worldwide. The portfolio includes brands such as 4Move, BLACK, Frugo, Gellwe, Fitella, Ngine, and Ostromecko.
From couches, chairs, armchairs… “GET MOVING!”. We are launching the 4MOVE campaign, with Kuba Błaszczykowski as its ambassador, encouraging a healthy approach to physical activity. No pressure, no stress.
We’re kicking off the campaign with the publication of the 4MOVE report “GET MOVING” about what really holds Poles back from being active.
The results show that the biggest barrier is pressure: comparing yourself to others, expectations from those around you, and the belief that to get started, you have to be a PRO.
Link to the report: https://www.4move.pl/raport