4MOVE’s “RUSZ 4 LITERY” campaign has been nominated for the Golden Clips Awards, one of Poland’s most important and prestigious competitions in the communications and public relations industry. The campaign received a nomination in the special Research & Insight category.

 

The “RUSZ 4 LITERY” social campaign was created to encourage Poles to get physically active on their own terms, free from judgement. Its aim is to challenge the pressure often associated with physical activity and remind people that every movement counts – and that being active is not reserved for athletes or record-breakers. What matters most is finding a form of activity that is enjoyable and fits our lifestyle.
The campaign’s ambassador is Kuba Błaszczykowski, whose authority and sporting experience support the idea that physical activity should be accessible to everyone.

The Golden Clips Awards are organised by the Polish Public Relations Consultancies Association and have been recognising the most creative, effective and impactful communication projects in Poland for over 20 years. The winners of this year’s edition will be announced during the awards gala, which will take place on 7 December at the Hilton Hotel in Warsaw.

On 26 September, representatives of Poland’s leading media outlets took to the courts for the CUPRA Padel News Cup 2026 – the 2nd Polish Team Padel Championships for Journalists.

4MOVE was one of the sponsors of the event, supporting an initiative that combines sporting competition with the promotion of physical activity. This idea is particularly close to the brand, which consistently encourages people to stay active – regardless of their chosen sport or level of experience.

The event also had a charitable dimension. Participants’ entry fees were donated to the Wybiegaj w Przyszłość Foundation, which supports young athletes in their development and helps them pursue their sporting goals.

We are delighted that 4MOVE could be part of an event that brought together sport, positive energy and a worthy cause.

Rusz 4 Litery!

The Effie Award, often referred to as the “Oscar of marketing effectiveness,” is one of the most prestigious accolades in the marketing industry, recognising advertising campaigns that deliver significant business results. An Effie Awards nomination alone – much like an Oscar nomination – is widely regarded as a mark of success in the marketing industry.

Our EFEKT BLACK campaign not only captured consumers’ attention and stood out for its creative innovation – as confirmed by the three Swords it won at the KTR Awards – but also delivered tangible, measurable business results, as demonstrated by its place among this year’s Effie Awards Poland nominees.

EFEKT BLACK is competing for an award in the Beverages category. We are extremely proud of this nomination and would like to thank the agencies that supported us: our creative agency, Halluzinelle, and our media agency, Initiative.

The Effie Awards are among the most prestigious accolades in the global marketing industry. Established in 1968 by the American Marketing Association, they were created to recognise advertising campaigns that achieve outstanding business results.

This year’s Effie Awards Poland Gala, where the winners will be announced and trophies presented to the most effective advertising campaigns, will take place on 9 November at the Polish National Opera in Warsaw.
Keep your fingers crossed for us!

The EFEKT BLACK campaign received three awards at KTR 2026 – one of Poland’s most prestigious competitions for creativity in advertising and marketing communication.

The campaign’s greatest achievement is winning COMMUNICATION OF THE YEAR – the highest honor in the Communication category. EFEKT BLACK also received Silver in the Billboard category and Bronze in the Big Idea Campaigns category.

Behind the campaign’s success is a team of specialists and partners responsible for its individual elements. The creative work was handled by Halluzinelle agency, production by MOON Films, and direction by Tadeusz Śliwa. Post-production was completed by TELEVISOR studio, and the sound design was handled by Juice. Mateusz Machalski created the custom font and distinctive BLACK star, while PRISM Studio was responsible for packaging design. Media activities were carried out in collaboration with Halluzinelle and Initiative.

The three KTR 2026 awards are not only a source of pride for us, but above all confirmation of the strength of the EFEKT BLACK concept and the quality of work by the entire team, who together translated it into cohesive and distinctive communication for the BLACK brand.

DRE$$CODE plays by its own rules. Music, fashion, internet, events—instead of fitting into one category, they create their own world and consistently develop it. Frugon quickly noticed it’s hard to put them in a box. And since he’s not exactly a fan of well-worn patterns himself, collaboration was only a matter of time.

The common ground is simple: energy, ideas, and doing things your own way. DRE$$CODE brings its creators, character, and community. Frugon adds FRUGO, fruits, the brand’s colorful world, and years of experience doing things a little differently.

Since April 2026, Frugon has been working together with DRE$$CODE in the world of internet, music, fashion, and entertainment. And he’s found his place there perfectly.

So what now? So FRUGO x DRE$$CODE.