So, what’s next? It’s FRUGO. The legend of Polish beverages is starting a new chapter – with a refreshed strategy, a new communication platform, and ambitious foreign expansion plans, including the US market.

The brand’s new chapter also marks a return to its roots. FRUGO is going global in iconic glass bottles with a click-cap, the original logo is back, and the recipes are based exclusively on Polish fruits. As the products appear on shelves in foreign stores, a 360° campaign is launching, including a premiere TV and cinema spot, digital activities, social media engagement, and influencer collaborations.

The new FRUGO will also appear in Poland – in March at Żabka chain stores.

Gellwe launches a new phase of the campaign, focusing on summer desserts and the pleasure of creating them. It’s chilled sweets—light, colorful, and full of flavor—that define the season and set the tone for the entire communication.

The new spot featuring Anna Mucha and Matteo Brunetti tells the story of the joy of creating and the freedom of experimenting in the kitchen. It’s a world where pleasure matters, and the variety of Gellwe products gives space for your own ideas and dessert inspirations that translate into spectacular results.

At the heart of the communication are the brand’s iconic products: jellies, no-bake cheesecakes, and Śnieżka whipped cream, which make it easy to prepare impressive, appetizing, and colorful desserts.

The campaign includes a TV spot and strong digital and social media activities, building a cohesive summer story about desserts that always turn out perfectly.

From couches, chairs, armchairs… “GET MOVING!”. We are launching the 4MOVE campaign, with Kuba Błaszczykowski as its ambassador, encouraging a healthy approach to physical activity. No pressure, no stress.

We’re kicking off the campaign with the publication of the 4MOVE report “GET MOVING” about what really holds Poles back from being active.

The results show that the biggest barrier is pressure: comparing yourself to others, expectations from those around you, and the belief that to get started, you have to be a PRO.

Link to the report: https://www.4move.pl/raport

BLACK enters the new season with full force, consistently developing the “EFEKT BLACK” communication platform – awarded the KTR 2025 prize.

The new iteration of the campaign showcases the brand DNA even more powerfully – a raw, urban aesthetic that breaks the mold while remaining universal and accessible to a wide audience.

In parallel, we’re expanding the portfolio, particularly in the 500 ml sugar-free segment, introducing new ‘Efekts’ – flavor variants that are more than just products. They’re experiences and stories that build emotional engagement.

The season kicks off with a 360° campaign – TV, OOH, digital, and influencers – designed to maximize reach while building real engagement