{"id":1532,"date":"2025-05-22T13:53:59","date_gmt":"2025-05-22T13:53:59","guid":{"rendered":"https:\/\/fc.8080.dev\/effect-black-the-no-1-brand-in-the-energy-drink-market-is-launching-a-new-powerful-brand-image-platform\/"},"modified":"2026-08-11T14:30:27","modified_gmt":"2026-08-11T14:30:27","slug":"effect-black-the-no-1-brand-in-the-energy-drink-market-is-launching-a-new-powerful-brand-image-platform","status":"publish","type":"post","link":"https:\/\/www.foodcare.pl\/en\/effect-black-the-no-1-brand-in-the-energy-drink-market-is-launching-a-new-powerful-brand-image-platform\/","title":{"rendered":"EFFECT BLACK \u2013 the No. 1 brand in the energy drink market, is launching a new, powerful brand image platform"},"content":{"rendered":"
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BLACK, a brand of FoodCare, one of Poland’s largest FMCG producers, announces the launch of a new, long-term communication platform. This is much more than a single campaign \u2013 the brand, which has been No. 1 in the energy drink market in Poland for years and is exported to dozens of markets worldwide, will once again set trends for the entire category. The brand’s manifesto becomes EFFECT BLACK \u2013 an impulse that breaks routine, unleashes imagination, and shatters conventions. The energetic refresh of BLACK will be felt as early as the beginning of May. <\/strong><\/h3>\n

The energy drink market leader surprises once again<\/strong><\/h3>\n

FoodCare, the leader in the beverage and dessert market \u2013 a company founded in 1984 by Wies\u0142aw W\u0142odarski and managed by him and his team \u2013 is today one of the very few such powerful FMCG industry leaders in Poland with 100% Polish capital. Its development model is based on creating brands with very strong identity, recognition <\/p>\n

and enormous scaling potential. The company’s portfolio includes top brands such as BLACK, 4MOVE, Frugo, Gellwe, Fitella, Ngine, and Ostromecko. A strong portfolio and focus on continuous innovation, combined with the agility of owner-managed business, have become the key to building exports in 50 countries. <\/p>\n

In spring 2025, the company has prepared a major push with its flagship brand: BLACK beverage. The brand, which already holds a 26.3% share of the energy drink market in Poland (MAT AC Nielsen, data in units), has been the undisputed volume leader of this category for years. The new opening is something much more than a campaign \u2013 it’s an entire long-term communication platform that will allow us to once again set a new direction for the entire market. BLACK is a brand that has never stood still. Those who don’t develop, fall behind. I can say this much: this is only the beginning of our strong news for this season \u2013 says Wies\u0142aw W\u0142odarski, CEO of FoodCare and creator of the BLACK brand. <\/p>\n

EFFECT BLACK \u2013 a new brand image<\/strong><\/h3>\n

In a world where everything is increasingly subject to schematic algorithms, BLACK provokes rejection of convention and encourages letting yourself be carried by energy \u2013 on your own terms. The introduction of the new brand strategy is accompanied by a 360\u00b0 campaign, including ATL, BTL, digital activities with a strong emphasis on social media, as well as events and collaborations with creators of urban and alternative culture. <\/p>\n

The heart of BLACK’s advertising activities is a 60-second spot that embodies the new brand strategy. In a bold, expressive way, it shows what BLACK’s energy is and its world of values. Link to the spot: BLACK<\/a> <\/p>\n

BLACK is a brand that has never stood still. Those who don’t develop, fall behind. The new communication platform is an impulse to break routine and conventions. EFFECT BLACK is the result of courage, energy, and acting in accordance with the spirit of the times and our consumers. <\/p>\n

BLACK is changing not only visually, but also in terms of portfolio evolution. The brand is developing new flavors and consistently investing in the zero sugar segment, responding to the needs of modern consumers. <\/p>\n

The energetic refresh of BLACK will be noticeable in stores as early as the beginning of May.<\/p>\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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