{"id":1523,"date":"2026-03-24T12:13:15","date_gmt":"2026-03-24T12:13:15","guid":{"rendered":"https:\/\/fc.8080.dev\/so-whats-next-its-frugo-the-legend-of-polish-beverages-goes-global\/"},"modified":"2026-08-11T14:29:17","modified_gmt":"2026-08-11T14:29:17","slug":"so-whats-next-its-frugo-the-legend-of-polish-beverages-goes-global","status":"publish","type":"post","link":"https:\/\/www.foodcare.pl\/en\/so-whats-next-its-frugo-the-legend-of-polish-beverages-goes-global\/","title":{"rendered":"So, what’s next? It’s FRUGO! \u2013 the legend of Polish beverages goes global!"},"content":{"rendered":"
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So, what’s next? It’s FRUGO. The legend of Polish beverages is starting a new chapter \u2013 with a refreshed strategy, a new communication platform, and ambitious foreign expansion plans, including the US market. <\/h3>\n

The brand’s new chapter also marks a return to its roots. FRUGO is going global in iconic glass bottles with a click-cap, the original logo is back, and the recipes are based exclusively on Polish fruits. As the products appear on shelves in foreign stores, a 360\u00b0 campaign is launching, including a premiere TV and cinema spot, digital activities, social media engagement, and influencer collaborations. <\/p>\n

The new FRUGO will also appear in Poland \u2013 in March at \u017babka chain stores.<\/p>\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

So, what’s next? It’s FRUGO. The legend of Polish beverages is starting a new chapter \u2013 with a refreshed strategy, a new communication platform, and ambitious foreign expansion plans, including the US market. <\/p>\n","protected":false},"author":4,"featured_media":1525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"class_list":["post-1523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-frugo"],"acf":[],"yoast_head":"\nSo, what's next? 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