{"id":1516,"date":"2026-04-02T12:05:39","date_gmt":"2026-04-02T12:05:39","guid":{"rendered":"https:\/\/fc.8080.dev\/efekt-black-kicks-off-the-season-with-energy\/"},"modified":"2026-08-11T14:28:31","modified_gmt":"2026-08-11T14:28:31","slug":"efekt-black-kicks-off-the-season-with-energy","status":"publish","type":"post","link":"https:\/\/www.foodcare.pl\/en\/efekt-black-kicks-off-the-season-with-energy\/","title":{"rendered":"EFEKT BLACK kicks off the season with energy"},"content":{"rendered":"
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BLACK enters the new season with full force, consistently developing the “EFEKT BLACK” communication platform \u2013 awarded the KTR 2025 prize.<\/h3>\n

The new iteration of the campaign showcases the brand DNA even more powerfully \u2013 a raw, urban aesthetic that breaks the mold while remaining universal and accessible to a wide audience.<\/p>\n

In parallel, we’re expanding the portfolio, particularly in the 500 ml sugar-free segment, introducing new ‘Efekts’ \u2013 flavor variants that are more than just products. They’re experiences and stories that build emotional engagement. <\/p>\n

The season kicks off with a 360\u00b0 campaign \u2013 TV, OOH, digital, and influencers \u2013 designed to maximize reach while building real engagement<\/p>\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

BLACK enters the new season with full force, consistently developing the “EFEKT BLACK” communication platform \u2013 awarded the KTR 2025 prize.<\/p>\n","protected":false},"author":4,"featured_media":1519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black"],"acf":[],"yoast_head":"\nEFEKT BLACK kicks off the season with energy - Foodcare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.foodcare.pl\/en\/efekt-black-kicks-off-the-season-with-energy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EFEKT BLACK kicks off the season with energy - 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