{"id":1514,"date":"2025-11-06T12:17:35","date_gmt":"2025-11-06T12:17:35","guid":{"rendered":"https:\/\/fc.8080.dev\/gellwe-launches-a-new-communication-platform-baking-is-a-pleasure-again\/"},"modified":"2026-08-11T14:29:31","modified_gmt":"2026-08-11T14:29:31","slug":"gellwe-launches-a-new-communication-platform-baking-is-a-pleasure-again","status":"publish","type":"post","link":"https:\/\/www.foodcare.pl\/en\/gellwe-launches-a-new-communication-platform-baking-is-a-pleasure-again\/","title":{"rendered":"Gellwe launches a new communication platform \u2013 baking is a pleasure again"},"content":{"rendered":"
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Gellwe embarks on a new phase of communication, with the core idea of demonstrating that baking can be light, fun, and full of positive energy. This is a refreshed, contemporary take on a brand that has accompanied Poles in home baking for years \u2013 from cakes and desserts to inspiring additions that ensure something will turn out great in the kitchen. <\/h3>\n

The new platform presents baking as a simple pleasure, not a challenge, and emphasizes that it’s time worth spending on joy, spontaneity, and shared moments. Gellwe has always supported those who want to enjoy great taste without stress and complicated recipes \u2013 just a moment is enough to create something special. <\/p>\n

Ambassadors who add energy<\/strong><\/h3>\n

At the heart of the communication is a duo of ambassadors: Anna Mucha and Matteo Brunetti<\/strong>. Their light humor, natural ease, and culinary passion create a combination that perfectly captures the character of the Gellwe brand. Together they show that baking can be fun, and the kitchen a space for experimenting and creating simple, delicious baked goods. <\/p>\n

A campaign that reaches consumers where they are<\/strong><\/h3>\n

Gellwe’s new communication launches broadly: it includes television, outdoor, and digital<\/strong>, as well as social media activities and supporting materials at points of sale. A consistent, light message builds the brand’s new language \u2014 modern, warm, and full of humor. <\/p>\n

A brand with tradition \u2014 in a new form<\/strong><\/h3>\n

Gellwe is part of FoodCare \u2013 one of Poland’s most important FMCG producers, distinguished by strong brands and a consistently developed strategy. Gellwe’s new communication platform is another step in building a brand that combines tradition with modernity, while remaining close to consumers’ ordinary, everyday needs: something delicious, simple, and always successful. <\/p>\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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